GGBAILEY In The News
Nestled in the dense woods of Luther Forest in Malta sits a dynamic, innovative and growing manufacturer – and surprise! There’s nothing “nano” about Racemark International except its attention to fine details. In an area known for its explosion of development around the nanotechnology industries, the Racemark group of companies has been producing automobile floor mats for more than 40 years – all in a plant that’s just 7 miles away from the original family home in which the Bailey’s still live.
The family owned and operated business, originally named B & B Motors, was founded by Bob Bailey, former world class racecar driver for the Porsche of America Racing Team. The company started out selling specialty racing equipment like customized roll bars and other car accessories including floor mats.
“Through GGBAILEY, we wanted to be able to offer the consumer as many color options – whatever carpet and different designs- as we could make,” adds Emily Bailey, e-commerce director for GGBAILEY.
Innovation Everywhere
Innovation is everywhere in this company, from the proprietary backing and material cutting systems for the floor mats to the founding and launch of GGBAILEY itself. Through GGBAILEY’s website customers can pick their own colors, designs and embroidery – all for a mat that is custom fit to the make, model and year of their car. Some mats even include grosgrain ribbon edges.
“I was in a friend’s store in New York and all of her belts on her shelf were rolled up the same way we have our edging rolled up in our sample room here at the plant. I wonder if we could do car mats with that,” recalls Emily. “So we did all these different tests, sent it to engineering and came up with prototypes of pink and white polka dot ribbon.”
You can go directly to www.ggbailey.com and see all of the many combinations of custom fit and luxury car mats avaialble to ship in 2 business days.